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With vast experience as an entrepreneur and manager in the fields of product development, marketing & sales, I believe that a hybrid approach that interlocks "product" and "marketing" from the very start is vital to product development.  This method conveys a simple and real message to potential users while responding to their needs. In other words, the best marketing strategy will always be based on a deep understanding of the product and its users.

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Over a decade ago, I studied industrial design at Hadassah College and later, after gaining some real product development experience, went on to get my master’s degree (MDes) in design management at the Bezalel Academy of Arts and Design. At Bezalel, I researched the connection between design professionals and the high-tech community in Israel. A connection I'm currently weaving my self in AutoLeadStar, a fast growing Saas startup in Jerusalem where I run the design department leading design and its integration both in product and marketing.

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A few years ago I have founded and managed Rolla RWT Ltd, a startup that offered a series of products called HotMat, introducing innovative warming trays to a field that hasn't seen changes in decades. A project that is now distributed by electric appliance suppliers all across the world.

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I have always juggled a few projects in parallel. So while creating HotMat and its marketing and distribution network, I served as senior product manager at Morel Hifi, leading the development of over 15 products, and then went on to serve as Head of Marketing at Argaman Technologies, where I, together with my team, developed the CottonX brand and story (based on a technology embedded in cotton fiber), its sales strategy and industry buzz.

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Did I mention my forte is integrating product and marketing...?